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Mr. Lee Kien Yiap

Deputy Chief Executive Officer (CEO)

About Me

A multi-disciplinary designer with a background in medical physics, now specializing in brand strategy, industrial design & visual creativity, Spatial design and application of advanced AIGC tools. I’m the founder and CEO of Kylee Design, a design firm operating across Malaysia and China, and the creator of COZEZE, a brand that blends emotional connection with daily comfort. I also serve as a visiting lecturer, where I help bridge classroom theory with real-world design impact; not just to teach design, but to help the next generation unlearn mediocrity and design with purpose.

What I do

I lead projects at the intersection of brand strategy, industrial design, creative visual, AIGC innovation and spatial design. Kylee Design specialises in:

  • Industrial / product design: kitchen appliances, lifestyle goods, stationery, sports equipment, IP-driven merchandise, etc
  • Brand strategy & development tailored for multi-market relevance
  • Market-specific design localization — helping Chinese brands succeed in Southeast Asia, and Southeast Asian brands break into China.
  • Creative innovation with AIGC for accelerated, intelligent design development
  • Spatial design: designing immersive environments, branded spaces, and experiential touchpoints that connect people with purpose

Every product is grounded in market insight, human behavior, and cultural nuance ensuring that designs are not only aesthetic but build resonance and revenue.

What I’m looking for

Open to collaborations that explore the future of design, strategy, and AI-powered creativity in meaningful ways. Currently seeking opportunities in:

  • Industrial design partnerships focused on user-driven innovation, product experience, and sustainable value
  • Brand strategy projects that require deep cultural insight, narrative development, and market localization
  • AI and AIGC-related initiatives, especially those shaping the future of work, education, and creativity in Southeast Asia
  • Spatial design, especially experience-centric environments, retail concepts, and immersive brand spaces

This includes contributing to national dialogues or research on how AIGC is transforming skillsets, design workflows, and creative industries — with a strong interest in supporting Malaysia’s shift toward a future-ready, innovation-led economy.

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Incentives Templer Park International School

40% scholarship of tuition fees + Zero application fee (worth RM 1000) + Zero registration fee (worth RM 4000)

Incentives Oasis International School

100% Waiver of Registration Fee (RM10,000 value)

Incentives Sri KDU

50% rebate off the Application Fee

Incentives Straits International School

100% OFF Application & Registration fees + 10% OFF Annual School Fees

Savings of over RM10,000 plus additional benefits

NOTES

For new students at any ISP (International School Partnership) School in Malaysia

Incentives Tenby Schools

100% OFF Application & Registration fees + 10% OFF Annual School Fees

Savings of over RM10,000 plus additional benefits

NOTES

For new students at any ISP (International School Partnership) School in Malaysia

Incentives Asia Pacific Schools

100% OFF Application & Registration fees + 10% OFF Annual School Fees

Savings of over RM10,000 plus additional benefits

NOTES

For new students at any ISP (International School Partnership) School in Malaysia

Incentives Taylor’s International School

100% waiver of Registration Fees

Savings up to RM20,000

NOTES

Only for new enrollments into any of Taylor’s International School (Branch Kuala Lumpur / Puchong) from now until 31 December 2023

Incentives Nexus International School

100% waiver of Registration Fees

Savings up to RM20,000

NOTES

Only for new enrollments into any of Nexus International School from now until 31 December 2023

Incentives Gardens International School

100% waiver of Registration Fees

Savings up to RM20,000

NOTES

Only for new enrollments into any of Gardens International School from now until 31 December 2023

Dr Catheryn Lim

Who is Dr Catheryn Lim?

Currently a Senior Research Fellow at Matthew Wood group and Chair, Early-Mid Career Researchers Committee at Department of Paediatrics, University of Oxford. Received her Ph.D., Molecular Genetics and Biochemistry from UNSW Dr. Lim is now working on understanding disease mechanisms and developing genetic treatments for neuromuscular diseases. Two of these strategies are now at later stages of development where she is collaborating with industrial partners to optimise the strategies in preparation for first-in-human clinical trials.

Format of the sharing session

The participants for the session consisted of students and academicians coming from various biological and related sciences background.

During the session, Dr. Lim shared about her experience and journey in the research world and delved into the new developments being made in genetic treatments (specifically in neuromuscular diseases). She also shared some tips and advice on how to be active in the biotechnology research industry.

Outcome

The session has exposed 183 participants to new development in genetic treatments (specifically in neuromuscular diseases).

Dr Aid Fawzal

Who is Dr Aid Fawzal?

Experienced CFD Engineer with a demonstrated history of working in the automotive, energy and oil & gas industries. Strong professional background with a Doctor of Philosophy (Ph.D.) in Mechanical, Automotive and Manufacturing Engineering from Coventry University. Invented a constant number which is called the Fawzal Number (Fa) which is used to optimize supercar’s cooling system.

Format of the sharing session

Our participants consist of students from various engineering field and various level of studies, from bachelor’s degree to PhD.

During the session, Dr Aid shared with us the step-by-step process involved in designing a car using a simulation software where he explained why certain components are designed in such ways and the importance of each component. He also shared some tips to students who are planning to go into the automotive field.

Outcome

The session has benefited 284 participants with new knowledge and exposure to the automotive world and inspire our future engineers to pursue and improve our automotive industry.

Samantha Chong

In 2022, we collaborated with KL City Opera and organised a masterclass with Samantha Chong, a Malaysian mezzo-soprano based in Hong Kong

Objective

To develop the performing arts scene in Malaysia via a collaboration with a leading name in classical Italian opera.

Format of the masterclass

The masterclass was held over 2 days, where 4 participants were selected to perform an aria or duet. Samantha then provided verbal and demonstrative feedback to each participant for 7-9 minutes each, which included song and scene interpretation, and stage presence.

Outcome

Samantha made a conscious effort to focus her sharing NOT on singing, but on the various aspects of performance, something that Malaysian performers lacked. So, MyCollabs acted as a medium for her to guide the students in navigating the world of classical opera, including dealing with different stakeholders like conductors, music directors and repetiteurs.

The students, on the other hand, received a rare opportunity to undergo a masterclass conducted by a seasoned performer for free. They could then use the knowledge they gained to enhance their opera skills and hopefully, pursue a career as full-time professional opera singers, something which is a rarity in Asia.